Next week, a new UK web site launches, celebrating organic milk. Love Organic Milk is the latest catch-phrase and publicity push by the The Federation of Organic Milk Groups – the idea is to promote the well being associated with organic milk, and at the same time, drive up sales. Continue reading
Exciting news for natural and organic personal care users – you now can have assurance that when a body care products states “organic” it really is certified organic. OASIS was found by over 30 members, including big players like L’Oreal.
I’ve just found this series of podcasts recorded at a January conference in California. The Business of Green Media Conference as held at the California Polytechnic State University, San Luis Obispo. Continue reading
Friday March 29th you can join the rest of the world to make a statement about climate change. And all it takes is the flick of a switch.
Earth Hour was created by the World Wildlife Fund. The idea is that people around the world turn off the lights for one hour, at 8pm local time. Continue reading
Zerofootprint has partnered with the city of Toronto to come up with a nifty site that allows you to compute your personal carbon foot print. They even have an area geared specifically for kids.
As if I needed another reason to love Steve Nash. He will now be wearing the Nike Trash Talk, their new environmentally-crafted-shoe. The first game test was on Valentine’s night in the Phoenix game against the Dallas Mavericks (his old team).
Water is a valuable commodity. Here on the West Coast drinkable water is easy to a take for granted. That is why this New York pay for your tap water initiative caught my eye. Beginning Sunday, March 16 through Saturday, March 22, over 300 New York based restaurants will invite their customers to donate a minimum of $1 for the tap water they would normally get for free. Continue reading
Aron recently blogged about the issue related to corn biofuels. Meanwhile, BlueFire Ethanol, a company based in California, sees promise in converting some trash into usable fuels.
The remains of plants processed for human purposes molder in landfills across the world. Whether waste paper or raked leaves, the plant remnants still contain cellulose, a sugar in greenery that bonds with the chemical compound lignin to furnish a plant’s structure. Microbes living in the landfills break down this cellulose into methane….
BlueFire estimates 40 billion gallons of cellulosic ethanol could be produced from plant waste destined for the landfill, providing as much as one third of all U.S. transportation fuel needs.
And, if other forms of waste, such as the stalks of corn plants (corn stover) or the remnants of timber harvest are included, Klann [Arnold Klann, BlueFire's president] says, “we have enough feedstock in the U.S. to offset 70 percent of the oil import.”
read the full story in Scientific American
I wrote a few weeks ago about the proliferation of ‘green’ efforts by mainstream companies. Green is in. And I’ll say it again – every effort helps.
This week, a Vancouver company signed a deal to provide Wal-Mart with 4 trucks, part of a pilot project… Continue reading
Alternative fuels are becoming big business as peak oil looms on the horizon. Unfortunately, it looks like corn is not the answer.
The rush to grow biofuel crops — widely embraced as part of the solution to global warming — is actually increasing greenhouse gas emissions rather than reducing them, according to two studies published Thursday in the journal Science.
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The analysis calculated that a U.S. cornfield devoted to producing ethanol would have to be farmed for 167 years before it would begin to achieve a net reduction in emissions.
“Any biofuel that uses productive land is going to create more greenhouse gas emissions than it saves,” said Timothy Searchinger, a researcher at the Woodrow Wilson School of Public and International Affairs at Princeton University and the study’s lead author.
The studies prompted 10 prominent ecologists and environmental biologists to write to President Bush and congressional leaders Thursday, urging new policy “that ensures biofuels are not produced on productive forests, grassland or cropland.”